How many times do you use Google a day?
To find out, simply go to your web history page, which records your searches on Google properties (Google Images, News, Video, Maps, etc.) It only records this data while you’re signed however, so I wasn’t able to get an accurate number. I guesstimate at least 20 times though!
Google has very little competition from other search engines, namely Bing and Yahoo!. According to this article depicting the hit statistics of Google, Bing, and Yahoo, they have approximately 66.8%, 15.6%, and 13.0% of the market, respectively as of June 2012.
Fun Fact: Yahoo! is actually powered by Bing, even though they operate as separate search engines.
It’s no secret that Google stores our search logs, and with over 1 billion searches performed daily, Google has a lot of information. A lot of private information. Yet why do we keep going back? Why do we prefer Google?
It all comes back to consumer behavior. Consumers like consistent, comfortable, and dependable products. Google’s easily recognizable and simple layout has stayed pretty much the same since the early days in the 1990s and early 2000s. This conveys reliability.
Functionality is another integral aspect. Imagine if Google gave irrelevant information, or linked to unhelpful websites, or we have to sift through the billions of results by hand. Google’s algorithm is so good at ranking sites applicable to the search, and it only gets better and better the more we use it, by providing surfing habits.
But for me, the reason I use Google and not Bing or Yahoo! or even Ask and AOL is because it’s easy. I can type anything in the search box and my result will almost always be on the first page. Google will even show me images if I search for people! Or maps if I’m searching for a place!
Google is taking over the Internet. Not only do they have an immense presence online, they are also #5 on the list of the most expensive stocks, traded at $709.68 as I type this post. Furthermore, the long list of acquisitions by Google (over 100+ companies!) includes YouTube, Picnik, Android, and its largest, Motorola Mobility.
Food for thought: Does “Bing” stand for “Because it’s not Google?”