Your Face, My Book, Our Facebook

Have you ever said, “This is totally going on Facebook!”

I know I’m guilty of it.

Ten years ago, no one would have dared putting personal details on the Internet. Today? People are a lot more comfortable sharing more information with more people. Take a look at these stats:

  • Daily active users are up to 526 million (up from 372 million last year)
  • 300 million photos are uploaded to the site each day
  • 3.2 billion Likes and Comments are posted daily

Truth be told, Facebook has really become an integral part of life. I feel like I have to constantly check notifications from friends, family members, peers, and co-workers to stay up to date. I’m even “friends” with my boss and a few teachers whom I keep in contact with. Facebook is where group projects take place, how weekend plans are made, and what I use to keep in touch with people living elsewhere.

According to Mark Zuckerberg, “that social norm is just something that has evolved over time.”

And it’s absolutely true. Among the 206.2 million Internet users in the US, 71.2% are Facebook users. It’s not limited to just the younger generation either; 30% of the entire userbase is comprised of the 35 and up demographic.

Not only that, but over 700 billion minutes are spent on Facebook each month. I don’t know about you, but that is an awful lot of minutes. Approximately 1.3 million years worth of minutes in fact.

There are over 901 million active monthly users though, with more than 137 million unique visitors per month in the US alone. That averages to a time of 7:45:49 per person every 31 days.

What does this mean for Facebook? For us, the users?

To Facebook, we are targeted consumers. We see personalized ads because Facebook is very good at catering to our personalities, from all the multimedia we share. And that is how Facebook functions and why it’s free.

Currently, Facebook makes $4.69 in revenue on each user each year, mostly from ads and from online games companies like Zynga, which created Farmville, Draw Something, Words with Friends, and numerous others. While Facebook explicitly states that it does not sell your personal information, privacy is a controversial issue, especially with the new timeline feature.

Check back for more ways the media shapes social norms and how it impacts the users!

Here are some some business stats if you’re interested:

  • Facebook is also the most popular social networking site for marketing.
  • 58% of Fortune 500 companies have an active corporate Facebook account
  • 61% of Fortune Global 100 companies use Facebook.

Click here for some visuals that summarized the past year, here for data revealed by Facebook, and here for current general social media stats.

PS. Remember the mini-feed? Or Facebook Gifts? Take a walk through the various Facebook profiles over the years. How many changes have you lived through?


3 thoughts on “Your Face, My Book, Our Facebook

  1. cpatter3 says:

    I definitely agree with what you’re saying about the evolution of the social dynamic. I also think that Facebook is causing people to sort of redefine how we perceive privacy. Before, people had the impression that details of your life should be available only to those you felt the need to share them with. Now people broadcast their identities, sharing information with whomever cares to have it.

  2. ksooklal says:

    I wonder if Facebook will be a lasting societal construct, the way the mailbox, the phone, the TV, and the computer have become household items. I guess I always thought that Facebook would just be a fad, like MySpace or Xanga, but you raise an interesting point that 700 billion minutes are spent on Facebook each month. Also, you pointed out that Facebook is a very integral part of life. I wonder if there is any form of social media that can ever threaten to overtake Facebook in our lives, the way Facebook itself supplanted Myspace. But until Facebook fades away (which I may be in the minority in believing that it will), I agree with your points that Facebook is an integral part of our lives, especially mine.

    • lzimme says:

      I think it’s inevitable that something new will come along and replace Facebook. We never know what will be created tomorrow, and what advantages it will have. I feel like Facebook’s popularity is really just luck – a hundred other similar sites could have taken off instead of it, and would serve the same purpose. It’s undeniable that Facebook is the titan of the social media world right now, but at any moment something new could come around and capture FB’s spotlight.

Comments are closed.

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