Have you ever said, “This is totally going on Facebook!”
I know I’m guilty of it.
Ten years ago, no one would have dared putting personal details on the Internet. Today? People are a lot more comfortable sharing more information with more people. Take a look at these stats:
- Daily active users are up to 526 million (up from 372 million last year)
- 300 million photos are uploaded to the site each day
- 3.2 billion Likes and Comments are posted daily
Truth be told, Facebook has really become an integral part of life. I feel like I have to constantly check notifications from friends, family members, peers, and co-workers to stay up to date. I’m even “friends” with my boss and a few teachers whom I keep in contact with. Facebook is where group projects take place, how weekend plans are made, and what I use to keep in touch with people living elsewhere.
According to Mark Zuckerberg, “that social norm is just something that has evolved over time.”
And it’s absolutely true. Among the 206.2 million Internet users in the US, 71.2% are Facebook users. It’s not limited to just the younger generation either; 30% of the entire userbase is comprised of the 35 and up demographic.
Not only that, but over 700 billion minutes are spent on Facebook each month. I don’t know about you, but that is an awful lot of minutes. Approximately 1.3 million years worth of minutes in fact.
There are over 901 million active monthly users though, with more than 137 million unique visitors per month in the US alone. That averages to a time of 7:45:49 per person every 31 days.
What does this mean for Facebook? For us, the users?
To Facebook, we are targeted consumers. We see personalized ads because Facebook is very good at catering to our personalities, from all the multimedia we share. And that is how Facebook functions and why it’s free.
Currently, Facebook makes $4.69 in revenue on each user each year, mostly from ads and from online games companies like Zynga, which created Farmville, Draw Something, Words with Friends, and numerous others. While Facebook explicitly states that it does not sell your personal information, privacy is a controversial issue, especially with the new timeline feature.
Check back for more ways the media shapes social norms and how it impacts the users!
Here are some some business stats if you’re interested:
- Facebook is also the most popular social networking site for marketing.
- 58% of Fortune 500 companies have an active corporate Facebook account
- 61% of Fortune Global 100 companies use Facebook.
PS. Remember the mini-feed? Or Facebook Gifts? Take a walk through the various Facebook profiles over the years. How many changes have you lived through?